In the Seventies and early Eighties, both Marvel and DC heroes were tapped for use in a Hostess Ad campaign featured exclusively in comic books. The Ads focused on a villain stealing the cup cakes, or Twinkies, etc., and the hero rescuing the tasty treat for all to enjoy. Take a look at Shellhead in this 1977 ad.

Shellhead Selling Hostess

This page copyright 2009 Tim Rassbach.

Iron Man and all associated characters are the property of Marvel Comics.

Hostess Twinkies and associated trademarks are the property of Interstate Bakeries Corporation.